Beauty is not separate from function or experience; it is part of how places, objects and environments affect us.
Archive of Beauty Institute is an independent research institute and creative practice focused on communication and sensory quality, with findings from neuro-aesthetics.
It examines how these aspects shape the way people experience and behave.
Meet the Founder
Founded by Jean Linda Balke, the Institute grows from a career that began with a MFA in communication theory and design, and further developed through art direction in advertising, fine jewellery, luxury brands, hospitality, destination concepts, cultural events and publishing.
After a decade of working with images, models and locations, Balke trained in goldsmithing in London and developed Atelier Nallik, a fine-jewellery brand that grew from five necklaces into an internationally stocked business with its own store (Berlin, NY) and 52 international retailers. Her work expanded into objects, retail, distribution, narrative projects, and the direction of cultural experiences like TEDx and Think Big, an inspirational experience format on top of an Olympic Ski Jump with sponsors like Red Bull and Rolf Benz Freistil.
Through The Quarterly, she translates research, conversations and observations into features, findings, discoveries and working frameworks concerning beauty, perception, materials, places and experience.
Selected work and recognition
Swarovski creative direction and brand management, including Swarovski Fine Interiors and Swarovski Created Diamonds, with projects involving Winkreative, Villa Eugénie and Hotel Ritz Paris; Rosewood Schloss Fuschl; Swarovski Kristallwelten; spatial and narrative projects for Lech Zürs, Perianth Hotel Athens, Hotel Gilbert Vienna, Hidden Gem Crete; TEDxInnsbruck (Why Beauty Matters) and THINK BIG at the Bergisel ski jump; and Atelier Nallik, an independent fine-jewellery brand stocked by 52 international retailers and its own Berlin store.
Her work has appeared in Financial Times HTSI, Vogue, Harper’s Bazaar, ELLE, FAZ Quarterly, Interview and Town & Country, amongst others. She received the WHO’S NEXT Award in Paris.
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