AERA Narrative
Applied Aesthetic Logic
AERA is focused on how experience is structured
across space, sequence, material, atmosphere, and narrative
and how these elements shape perception, behavior, and decision-making of guests and consumers.
We are entering a time where individuality, uniqueness and the “real” are becoming the actual currency. AI-generated uniformity and copy-paste trends will destroy your relevance and proposition.
The Intervention
AERA Narrative is a diagnostic intervention for well-resourced environments and organizations that are structurally and energetically incoherent. We address projects where high intent exists, but execution devolves into a series of unstable patches or the chasing of contradictory trends. This fragmentation creates “noise” that dilutes impact and drains value.
The work consists of reading a space, experience, and design, identifying where coherence is present and where it is not - and introducing the specific elements, art, or sensory conditions that restore its true frequency.
From Space to Founder
I look for the essence of a physical or conceptual space: often it is watered down with too much “noise” or it hasn’t been “found” at all. This diagnostic work extends to the founders and owners themselves.
A project cannot achieve structural coherence if the visionary behind it is operating in a state of depletion or fragmentation.
I identify the points of friction where the vision is leaking energy and implement the logic needed to protect both the project’s integrity and the founder’s life force.
As Robert Bresson said:
“Make visible what, without you, might perhaps never have been seen.
Applied Work
MFA Communication Design
2005 -
Spatial & Narrative Rosewood Schloss Fuschl, Austria · Hotel Ritz Paris · Perianth Hotel, Athens · Hotel Gilbert, Vienna · Lech Zürs, Austria · Adama Matala, Crete · Hidden Gem, Crete
Curatorial Direction & Visual Interventions TEDxInnsbruck "Why Beauty Matters" · THINK BIG Platform Bergisel Ski Jump | Zaha Hadid with Red Bull and Rolf Benz Freistil
Global Brand Strategy Swarovski Fine Interiors & Swarovski Created Diamonds projects included Winkreative · Villa Eugénie
Visual & Art Direction Twelve years directing global visual strategy and high-value image production across London, New York, and Cape Town.
The NALLIK Inquiry (2011–2019) Materiality and international curation via Le Monde Nallik, Berlin. Net-A-Porter · Catbird NYC · Anthropologie · CLIC Gallery St. Barth · Four Seasons Spa HK · Steven Alan NY
Selected Press & Distinction Financial Times HTSI · Vogue · Harper’s Bazaar · ELLE · FAZ Quarterly · Town & Country · WHO’S NEXT Award, Paris