AOB Narrative
Applied Aesthetic & Sensory

across space, messaging, material, atmosphere

Archive of Beauty Narrative is focused on a coherent experience

and how these elements shape perception, behavior, and decision-making of guests and consumers.

Usually hospitality developments are built in fragments: architects, interior designers, operators, chefs, consultants, investors, and marketing teams each make strong decisions within their own field, but very few projects are guided by a single creative vision. The result is often a beautiful hotel that feels incoherent - and in the worst case soulless.

My approach in all formats is that of an artistic director: an independent perspective brought into a project to look at the whole and the sensory details, identify where the experience gaps and inconsistencies lie, and guide and protect the essence of a place and the people behind it.

Applied Work

MFA Communication Design 2005 -

Spatial & Narrative Rosewood Schloss Fuschl, Austria · Hotel Ritz Paris · Perianth Hotel, Athens · Hotel Gilbert, Vienna · Lech Zürs, Austria · Adama Matala, Crete · Hidden Gem, Crete · Swarovski Kristallwelten

Curatorial Direction & Visual Interventions TEDxInnsbruck "Why Beauty Matters" · THINK BIG Platform Bergisel Ski Jump | Zaha Hadid with Red Bull and Rolf Benz Freistil

Global Brand Strategy Swarovski Fine Interiors & Swarovski Created Diamonds projects included Winkreative · Villa Eugénie

Visual & Art Direction Twelve years directing global visual strategy and high-value image production across London, New York, and Cape Town.

The NALLIK Studio (2011–2019) Materiality and international curation via Le Monde Nallik, Berlin. Net-A-Porter · Catbird NYC · Anthropologie · CLIC Gallery St. Barth · Four Seasons Spa HK · Steven Alan NY

Selected Press & Distinction Financial Times HTSI · Vogue · Harper’s Bazaar · ELLE · FAZ Quarterly · Town & Country · WHO’S NEXT Award, Paris

WORK

  • CREATIVE JUMP START

    For the person with the idea.
    A 2-hour intensive to get a creative idea, project or challenge out of your head and into a clear direction with action steps.

    € 450,-

  • STRATEGIC SPRINT

    For the specific question of an existing project, place or brand. Designed for a specific project challenge, opportunity or decision that requires more than a conversation: reviewing the relevant context and materials beforehand, working with you intensively, and distilling the outcome into a clear direction and concrete next steps.

    € 1.500,-

  • SENSORY DIAGNOSTICS

    For the experience.
    An independent outside assessment of the complete guest experience of your place, offers and brand messaging: identifying gaps, inconsistencies and missed opportunities across the project

    € 2.500,-

  • ANNUAL COMPASS

    For the owner and their vision. A deep, one-to-one strategic engagement with the owner, developed around their entire project as a whole and its direction over the coming years. The process combines several interviews, property walk-through, workshops and the development of a comprehensive framework for positioning, decision-making, priorities, partnerships and long-term direction, followed by an implementation review.

    Coherence cannot exist in a project if it does not exist at the level of leadership. That is why the Compass works directly with the owner: to clarify intent, surface internal contradictions and align vision, decisions and execution over time.

    € 10.500,-

Let’s Work Together